Tyler The Creator has lengthy been identified for his unconventional method to creating and selling his new music, from pretending to eat a roach within the self-produced “Yonkers” video that launched him to the world, to adopting the Andy Warhol-esque alter ego that marked his Igor period. Now, followers are satisfied he’s selling the follow-up to Igor thanks to an enormous pastel billboard in Hollywood resulting in a cryptic message from Tyler and — of all folks — his mother.
This appeared in Sundown Boulevard and when you name the quantity you possibly can hear Tyler the Creator and his mother speaking within the automobile, and this billboard has a Columbia Data tag, new album OTW??? #tylerthecreator pic.twitter.com/ivfDsytL4z
— gabe (@itsgabecalling) June 9, 2021
As you possibly can see, the billboard exhorts passersby to “name me when you get misplaced” with a cellphone quantity appended. Dialing the quantity results in a recording of Tyler’s mother boasting about her combating methods. “I’d kill a mothaf*cka over this one proper right here, n****,” she proclaims. “I’d stand in entrance of a bullet, on god, over this one. My son used to report me beating *itches’ ass.” Tyler might be heard affirming these statements earlier than she continues, “I’d beat your complete household and didn’t give a f*ck. They’d be like, ‘Tyler’s mama loopy. Tyler’s mama loopy.’ Yep. F*ck with my child. Tyler could be like, ‘Get ’em, mother.’ They’d be like, ‘No, don’t do it.’”
On the very finish of the recording, some music begins to play and it’s very a lot within the mode of the synth-heavy type that has outlined Tyler’s music since Cherry Bomb. The conjunction has followers satisfied that the rollout to a brand new Tyler The Creator album has begun, however with Tyler, something is feasible. Take a look at the audio above.