Rumors in regards to the destiny of NFL’s Sunday Ticket are heating up, with a report this week claiming that Apple is the league’s entrance runner to nab the favored streaming service.
Citing sources conversant in the matter, The Athletic on Thursday reported that the NFL prefers Apple rating rights to the out-of-market package deal.
At the moment, Sunday Ticket is a DirecTV unique, although it’s thought that father or mother firm AT&T is loath to resume a extremely unprofitable eight-year contract that sees it doling out about $1.5 billion a 12 months to the NFL. The prevailing association will sundown after the 2022 season and the league is reportedly trying to solidify plans for a brand new Sunday Ticket dwelling earlier than this season wraps.
Early talks between Apple and the NFL started in July, with different massive streaming names like Amazon and ESPN now getting into the fray. Up for grabs are broadcast rights for Sunday video games, however with the NFL’s ask of between $2 billion and $2.5 billion a 12 months, solely well-heeled contenders want apply.
Apple has lengthy been rumored to convey some ilk of stay sports activities to its streaming platform, with stories in 2019 claiming the tech large was negotiating phrases for Pac-12 video games on Apple TV+. Previous to that, Apple in 2016 supposedly declined to bid for NFL’s Thursday evening video games, a lineup that may land on Amazon Prime subsequent season.
Ought to Apple bid and win rights to Sunday Ticket, viewers might be given the chance to buy particular person video games or out-of-market matchups for one workforce, at present’s report says. That will ship extra versatile pricing choices which can be at the moment lacking from DirecTV’s product.