Piper Sandler’s newest teen survey reveals that Apple’s model is robust with Gen Z, with 88% of teenagers proudly owning an iPhone and extra wanting one.
Piper Sandler polled the teenagers from the “first digitally native era” within the semi-annual “Taking Inventory with Teenagers” survey. The funding agency carries out the survey semi-annually, releasing the earlier leads to October 2020.
Within the ballot, 88% of respondents stated they already personal an iPhone. That quantity strikes to 90% when stating what they need their subsequent telephone to be. These numbers are up barely from the earlier survey. In October, 86% stated they owned an iPhone, with 89% saying they supposed to buy one.
In a primary for the survey, Piper Sandler requested payment-related questions. Apple Pay got here in second solely to money as teenagers’ most popular cost technique. Venmo was the most-used amongst cost functions.
Piper Sandler says Apple’s model is robust amongst style preferences as properly. The survey cites AAPL as one of many firms with a “optimistic” reception in that class. Amazon and frequent Apple companion Nike additionally made that checklist.
Nike can also be thriving with GenZ. “If it has a Swoosh on it,” the outcomes learn, “teenagers are carrying it.” Nike is the highest model in each the attire and footwear classes. Apple CEO Tim Cook dinner sits on Nike’s Board of Administrators.
Teenagers are additionally doing extra on-line buying. 56% of respondents say Amazon is their favourite e-com website. App Retailer favorites Snapchat and TikTok are their favourite social platforms. The teenagers spend a mean of 12 hours per week on social media.
Piper Sandler has been conducting its teen polls for 20 years, amassing 9.7 million information factors round teen preferences and buying throughout that interval. The ballot acquired 7,000 responses from 47 totally different U.S. states. Within the regional breakdown, the South represented 48% of responses, adopted by the West at 20%, the Northeast at 10%, and the Midwest at 22%. The common respondent age was 16.1 years. Gender was divided into 51% male, 47% feminine, and a couple of% non-binary.
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