Apple seems to be testing a brand new tag characteristic on the App Retailer to slender down search leads to common app classes, making it simpler for customers to seek out particular sorts of apps.
Just lately, some customers have seen that trying to find common search phrases like “images” or “journey video games” brings up extra tags. Tapping on these tags curates and focuses the search outcomes. In some instances, a second tag will be added to slender down the outcomes even additional.
It is not clear when the tag characteristic first debuted, however MacRumors notes that it is seemingly a latest addition. There are additionally stories scattered throughout social media corroborating the characteristic’s look.
Main App Retailer Replace from Apple: Introducing search “tags” for filtering outcomes:
A search tag is a search time period utilized by individuals when looking out within the App Retailer to filter the search outcomes, so the extra particular a consumer is the much less tags there are for them to make use of for filtering. pic.twitter.com/jc4JbtHixd
— Nick (@nickjsheriff) March 21, 2021
As of writing, the tags are solely showing for customers within the U.S. Most customers who’ve entry to the characteristic are working an iOS 14.5 beta, however not less than one seen its look in iOS 14.4.2. In AppleInsider’s personal testing, the characteristic solely appeared on units working an iOS 14.5 beta. Even then, it did not seem each time.
Based on Apple’s website, not less than 70% of App Retailer customers use the search capabilities to seek out apps and 65% of downloads happen immediately after a search. The brand new tag characteristic ought to make it simpler for customers to seek out particular sorts of apps. On the developer aspect, it ought to make it simpler for apps to get found.