As a result of the world desperately wanted one other GPU individuals can’t truly purchase, AMD determined to launch a limited-edition “Midnight Black” version of its Radeon RX 6800 XT early Wednesday morning, the place it bought out earlier than most individuals even noticed the cardboard was there.
You could be considering: “Why would you launch a limited-edition model of one thing that’s virtually a collector’s piece even with no new coat of paint?” (AMD’s current GPUs are even rarer than Nvidia’s, although each at the moment command two to a few instances their retail value on eBay.)
Otherwise you could be considering: “When, precisely, did AMD announce a brand new GPU? I don’t keep in mind that.” That’s as a result of the corporate didn’t formally announce it: according to VideoCardz, AMD quietly informed its “AMD Pink Staff neighborhood” fanbase by e mail at round midnight that they need to look ahead to the cardboard at 6AM PT, an announcement that didn’t keep below wraps, to place it mildly.
Personally, I’m simply questioning: If AMD truly wished to place video playing cards within the palms of its followers, why not confirm their emails, or e mail out distinctive, non-transferrable passwords, or raffle them off, or do principally something apart from put them on the same website the place bots, scalpers, and everybody else already is aware of to look — an internet site that some individuals have their browser set to refresh all day lengthy?
#GameOnAMD Sums up the expertise. Pink Staff hyperlink was to a web page you possibly can’t purchase from, solely method I noticed was from primary retailer, and add to cart by no means labored. Cool. I really feel so included on this unique provide. pic.twitter.com/YomensLwQY
— Jon VR Viking (@Bounty_V) April 7, 2021
There are potential options to those points, however the gaming business doesn’t appear to be terribly keen on discovering them. Nonetheless, gotta give credit score to AMD for promoting it on the unique retail value of $649 as a substitute of charging extra.
It’s not clear what number of Midnight Black playing cards had been produced; at press time, two patrons had been attempting to hawk their confirmed orders on eBay, whereas a 3rd had pulled their itemizing because of an unspecified error.
AMD tells The Verge it’s “persevering with to concentrate on delivering the most recent Radeon graphics playing cards to as many avid gamers as attainable at SEP,” and counts the temporary look of the AMD Radeon RX 6800 XT Midnight Black as a part of that.
“We proceed to make reference playing cards accessible on AMD.com and can proceed to replenish provide for the foreseeable future,” the corporate says, one thing it had not managed to do the final time I wrote a couple of comparable declare. Since then, nevertheless, AMD has (very briefly) delivered provides of GPUs not less than 3 times that I’m conscious of.