Web information caps are not like pizza — the place taking a slice may imply fewer slices for everybody else. I don’t assume Verge readers have hassle understanding this idea? It’s been well-established that ISPs haven’t any hassle delivering limitless information, even throughout — say — a worldwide pandemic when huge throngs of the inhabitants have immediately discovered themselves working from dwelling.
This, nevertheless, did not cease WideOpenWest (aka WOW!) from utilizing pizza to justify brand-new, never-before-seen information caps for its cable web subscribers, beginning June 1st, 2021, as Ars Technica reports.
Right here’s a portion of the e-mail subscribers are receiving:
What’s a month-to-month information utilization plan? Allow us to illustrate …
Think about that the WOW! community is a pizza. Piping sizzling. Toppings galore. Each WOW! buyer will get their very own slice of pizza, however the measurement of their slice relies on their Web service plan. Whereas clients who subscribe to 1 Gig get the biggest slices, these with Web 500 get a barely smaller piece, and so forth. However, it’s all the identical scrumptious, high-speed pizza that you realize and love.
Now, say you’re not full after your slice and also you seize one other. That further slice is sort of a information overage. Don’t fear—we received further pizza… umm, information… simply in case. If you happen to exceed your information allowance, we’ll routinely apply increments of 50GB for $10 to your account for the rest of the present calendar month. Whole overage fees won’t exceed $50 per billing assertion irrespective of how a lot information you employ. Even higher—the primary time you expertise a knowledge overage, we’ll proactively waive charges.
To clarify how nonsensical that’s, right here’s a paragraph from a narrative I wrote late final yr which I believe you would possibly take pleasure in studying as effectively:
Neglect for a second that Comcast itself was caught red-handed explaining that information caps don’t have anything to do with community congestion. Neglect that the CEOs of a number of smaller ISPs have admitted that internet capacity is anything but scarce. Neglect that Comcast disabled its personal congestion administration system because it found it was unnecessary. Neglect even that Comcast is a wildly worthwhile firm whose cable division spends only a tenth of its yearly revenues on protecting that community robust. The proof that information caps are a swindle is one thing you most likely witnessed your self earlier this yr: Comcast, AT&T, and T-Cell all suspended their information caps when the pandemic hit, and the web stored on working and not using a hitch.
The kicker right here is that WOW is aware of full effectively its community is nothing like pizza — as a result of for years, together with through the pandemic, the corporate proudly marketed its lack of knowledge caps. It was the cause to select WOW over Comcast, one subscriber instructed Ars Technica.
“No information caps” means limitless entry to your world. As a WOW! Web buyer, you aren’t restricted by information caps. In occasions like these, it’s essential that you’ve this profit so that you by no means have to fret about information utilization – and it’s already included with WOW! Web. #WOWWay pic.twitter.com/JkdMapzGAr
— WOW! (@WOW_WAY) March 26, 2020
WOW! has no #datacaps and can present a good, impartial Web¬ – it doesn’t matter what. WOW! doesn’t bias content material. We put clients first. -Ryan
— WOW! (@WOW_WAY) December 14, 2017
To which I say: wow.
What would trigger WOW to desert its values for revenue? I can’t say for positive, however I’d hazard a guess it might need been emboldened by Comcast’s current choice to make information caps the norm throughout the US beginning
March July someday subsequent yr. As a result of that’s the state of web “competitors” in the US: so few actual selections that when one ISP turns up the income, it’s most likely protected for neighboring ISPs to do identical. If you happen to’re locked into only one or two dangerous selections the place you reside, I’d advocate telling the FCC.