It has lengthy been argued that Apple has stored iMessage unique to iPhone to lock customers into its ecosystem. Effectively, Apple has just about confirmed this within the court docket filings that it has submitted in its ongoing battle with Epic Video games.
iMessage is extraordinarily well-liked amongst iPhone customers within the US. It’s also why many individuals don’t swap from an iPhone to an Android machine, as they are going to then not be capable to stay part of their current group chats on iMessage. Epic Video games has now filed a brief in its lawsuit in opposition to Apple for eradicating Fortnite from the App Retailer and thwarting competitors. The transient comprises excerpts from Apple executives and their determination to not deliver iMessage to Android.
Apple has acknowledged the facility that iMessage has to draw and maintain customers inside its ecosystem.
a. As early as 2013, Apple determined to not develop a model of iMessage for the Android OS. (Cue Dep. 92:22-93:1.)
b. Mr. Cue testified that Apple “may have made a model on Android that labored with iOS” such that there would “have been cross-compatibility with the iOS platform in order that customers of each platforms would have been capable of alternate messages with each other seamlessly”. (Cue Dep. 92:5-9; 92:11-16.)
c. Nevertheless, Craig Federighi, Apple’s Senior Vice President of Software program Engineering and the manager accountable for iOS, feared that “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones”. (PX407, at ‘122.)
d. Phil Schiller, an Apple govt accountable for the App Retailer, agreed that Apple shouldn’t provide iMessage on Android gadgets. (Cue Dep. 92:18-93:1.)
e. In 2016, when a former Apple worker commented that “the #1 most tough [reason] to depart the Apple universe app is iMessage . . . iMessage quantities to critical lock-in” to the Apple ecosystem, Mr. Schiller commented that “shifting iMessage to Android will damage us greater than assist us, this electronic mail illustrates why”. (PX416, at ‘610; Cue Dep. 114:14-115:2.)
The statements above just about make it clear that Apple may have made iMessage for Android, however the proposal was shot down by Craig Federighi and Phil Schiller, saying this might damage the corporate. Schiller additionally mentioned that bringing iMessage to Android will damage the corporate greater than it would assist it.
Apple additionally submitted its arguments to the court docket during which it claims that Epic Video games is utilizing the lawsuit to revive curiosity in Fortnite.
In the end although, iMessage is Apple’s property, and it’s as much as the corporate whether or not it desires to deliver the messaging service to Android gadgets or not. This revelation will paint Apple in a foul gentle, however under no circumstances will this pressure the corporate to deliver iMessage to Android, regardless of the demand.