Socios, the blockchain-based platform accountable for tokenizing many well-liked sports activities franchises, has mentioned the Boston Celtics basketball crew will probably be becoming a member of its roster.
In a Wednesday announcement from the Nationwide Basketball Affiliation, Socios mentioned it’ll have a major presence on the Celtics’ web site. Although the platform didn’t particularly point out it will be tokenizing gamers for digital collectibles, it will likely be utilizing Celtics’ logos for worldwide advertising and marketing.
Alexandre Dreyfus, CEO of Socios and blockchain-based sports activities platform Chiliz, mentioned this partnership with an NBA crew may result in “enhanced fan engagement for followers of the Celtics,” maybe hinting basketball followers would possibly see tokens for the crew because the platform develops. The Celtics have been a significant power within the NBA, having gained 17 world championships, the latest one in 2008.
Tokenizing skilled sports activities gamers and franchises appears to be a aggressive recreation amongst blockchain companies as corporations proceed to announce related partnerships.
NBA’s Philadelphia 76ers and the Nationwide Hockey League’s New Jersey Devils have already joined Socios. The platform has mentioned it’ll launch fan tokens for the Final Preventing Championship and Formulation 1 racing groups Aston Martin Cognizant and Alfa Romeo Racing on the Chiliz blockchain. Nevertheless, Dapper Labs’ NBA High Shot has the backing of distinguished basketball gamers together with Michael Jordan, Alex Caruso, and Kevin Durant.
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Final week, the NBA’s Portland Path Blazers introduced a sponsorship program with blockchain firm StormX, which might reportedly have gamers put on the agency’s emblem on their jerseys for the subsequent 5 years.