Think about if, say, the Blue Oval launched a particular version of its flagship Ford GT, however did it with a advertising tie-in to Taco Bell. Weird as which will sound, in Japan the brand new 2022 Nissan GT-R NISMO Particular Version was launched with a collab with McDonald’s — though in its residence nation the Nissan GT-R is an automotive superstar, a family identify, like Corvette, that resonates automobile fans and common of us alike.
On stage through the reveal alongside the brand new NISMO-only Stealth Grey colour was a second GT-R NISMO wrapped in reflective gold. Together with the NISMO crimson detailing on the carbon fiber splitter, facet skirts, diffuser, and wheels the colour combo immediately evokes McDonald’s french fries (or as they’re known as in Japan, merely “potato”).
The advertising tie-in implies that the brand new GT-R NISMO will seem in miniature as a plastic toy in an upcoming “Blissful Set,” Japan’s model of the Blissful Meal. Common variations are grey, however a number of fortunate children will get a gold model randomly slipped into their artery-clogging dinners. Different automobiles embrace a Toyota 86, Mitsubishi Delica D:5, Suzuki Jimny, Toyota Crown police automobile and Morita hearth engine. The promo begins April 16 in Japan.
Further prizes embrace a check drive of the 600-horsepower GT-R NISMO at Nissan’s GranDrive showroom simply outdoors of Tokyo. A part of that could be a “experience expertise” with an official Nissan growth driver within the GT-R as effectively. Hopefully, passengers will be capable of preserve their McDonald’s lunches down. Runners-up obtain a McDonald’s present card emblazoned with the gold GT-R value about $10.
This marks McDonald’s Japan’s 50th anniversary, which does have a sure resonance with Japanese residents. Half a century in the past, the fast-food chain helped popularize drive-throughs within the nation at a time when private automobile possession was simply beginning to turn out to be a factor. As such, many Japanese have associations with McDonald’s and street journeys, which might be the psychological and emotional connection Nissan was going for.