Again in February, as Valentine’s Day was approaching, MINI USA determined to start out a web-based marketing campaign, on the lookout for the perfect love tales kicked off by a shared ardour for the British model. Principally, MINI was on the lookout for house owners who discovered love with their automobile in any means. For the reason that winged-logo is understood to start out profound passions, it’s not unusual to see {couples} hitting it off because of their vehicles.
The primary three {couples} that used the #MINILoveStories hashtag on social media to get observed have been revealed they usually do have fascinating tales. The primary couple, Melinda and Josh, featured on Friday, April 2, as a part of Nice Lovers Day, met at a MINI meetup in New Hampshire facilitated by one of many many MINI golf equipment throughout the nation and ended up getting engaged at MINI Takes Vermont. They’re now presently dwelling fortunately married in Utah.
One other couple, Haley and Matt, featured over the weekend, met nearly from totally different sides of the Pacific – Matt in Australia and Haley in Arizona. The couple met when Mat noticed Haley’s Instagram account for Jax – her new MINI. The couple hit it off and at the moment are planning to get married later this 12 months.
The latest couple to be featured, Ashley & Nick, met when Nick observed Ashley’s relationship profile featured lots of MINIs (she presently owns 5!) Nick despatched her a message about his MINI and plenty of drives and dates later, they’re fortunately married and love their MINIs.
“Individuals actually love their MINIs, so when individuals discover love for each other that runs stronger than their shared ardour for MINI, it’s a actually particular second to have a good time,” mentioned Rah Mahtani, Model Communications Supervisor, MINI USA. “MINI brings individuals collectively, and as we are saying, it’s the one automobile that comes commonplace with buddies. Typically you even discover love!”
Two extra {couples} are to be revealed this week on social media channels (Fb and Instagram) so, if you wish to be featured, simply use the #MINILoveStories hashtag and inform individuals about your self.
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