Ford’s recently-unveiled 2022 Maverick is almost a foot shorter than the Ranger, it is constructed on a comparatively mild unibody platform, and it is out there with a hybrid powertrain. Though it appears like it will be an ideal addition to the automaker’s European lineup, executives confirmed there are not any plans to promote the Blue Oval’s smallest truck throughout the pond.
Business commerce journal Automotive News Europe reported that the Maverick nameplate will not return to the European market, the place it beforehand denoted a pair of SUVs, on account of a perceived lack of demand. Ford Ranger is the best-selling truck on the Outdated Continent, however solely 12,000 models discovered a house within the first quarter of 2021. That is a 44% enhance in comparison with 2020, a 12 months marred by an financial slowdown linked to the coronavirus pandemic.
Physique-on-frame pickups just like the Ranger, the Volkswagen Amarok, and the Toyota Hilux have not merged into the mainstream in Europe. Broadly talking, they’re costly to purchase, costly to register, costly to refuel, and wholly impractical on account of their dimension. Most are bought by motorists who legitimately want a cargo field. Smaller, car-based pickups (just like the Dacia Logan) had been regularly canned over the previous few years on account of low gross sales.
Whether or not the Maverick may thrive in these circumstances is some extent of debate; it may not be the center floor it appears like. Whereas it is small by American requirements, it is a lot bigger than a lot of the best-selling fashions in Europe. For instance, the best-selling automotive in March 2021 was the Peugeot 208, a small, Ford Fiesta-fighting hatchback that stretches roughly 159 inches lengthy, 68 inches large, and 56 inches tall. Its greatest out there engine is a 1.5-liter turbodiesel four-cylinder. In the meantime, the Maverick pickup measures round 199 inches lengthy, 72 inches large, and 68 inches tall.
Australia, in the meantime, is a market the place pickups reign supreme, however web site CarAdvice reported the Maverick will not be offered there, both. It discovered from unnamed sources that the mannequin was developed solely with left-hand-drive in thoughts.